Aren't corporate gym memberships just a money-sucking luxury offered by companies desperate to keep their employees happy? How do corporate fitness programs even work, anyways?
As a business owner or manager, it may seem like a hit to your bottom line to invest in a workplace wellness initiative amongst your employees. Isn’t a company gym membership just something hip new companies are offering employees to please the growing and demanding millennial population? Why would I throw a chunk of my hard-earned money away into a workplace distraction? How is a gym supposed to benefit MY business?
Maybe those dismissive kinds of thoughts have gone through your mind when you’ve heard about company-wide wellness programs or health club memberships. However, there are several reasons why a corporate fitness program can actually make your workforce more productive. For starters, employees who invest in their employees’ wellness see, on average, a 28% reduction in sick days and a 26% reduction in health costs (allianceforahealthiergeneration.org, 2016).
According to the Coors Wellness Study (yes, even Coors the beer believes in corporate fitness!), workplace wellness also benefits retention: employees are 20% more likely to stay at their current job if a corporate fitness program is in place (wellnessprograms.com, 2016). And if you want employees to be productive, wellness opportunities are a significant factor for this benefit, too (Centers for Disease Control and Prevention, 2016). Employees who have at least one health risk are quantifiably less productive than healthy employees (wellnessprograms.com, 2016). Getting that mid-day workout in during a lunch break can clear the mind and prep employees for an afternoon of fruitful labor.
Still think corporate fitness is a waste of your money? Consider the ROI: the average ROI for every dollar invested in workplace wellness programs is $2.38 (American Journal of Health Promotion, 2015). So no need to worry - your money is well spent on that gym or health club!
So… How can I get started saving my business money and time all while making my workplace a healthier, happier place?
If you’re considering adding a corporate wellness program for the benefit of your business, there are a variety of options you can choose from. Some employers opt for a special package for their company that features weekly small group, or solo, personal training sessions. Other companies take advantage of corporate membership rates that offer significant discounts on membership for each employee.
Your gym or health club can also track attendance of employees in order to offer an attendance-based reimbursement option for employers. If you are considering another unique option, simply consult with your local gym or health club to get a program started that fits your needs!
Alliance for a Healthier Generation: allianceforahealthiergeneration.org
Health Fairs Direct: http://wellnessprograms.com
Centers for Disease Control and Prevention: http://www.cdc.gov/workplacehealthpromotion/model/index.html
American Journal of Health Promotion: http://ahp.sagepub.com/content/29/3.toc